ISH & CO Studio

We buildour own.

The studio

Alongside client work, we build, run and own a small group of products.

Each one began with a problem we kept running into, for our clients or for ourselves. They are run by the same team and held to the same standard as every account we take on. Six so far, one of them acquired in 2025.

2021Live

01/Social media software

ISH & CO App

Full-service social media management software. Plan your content once, publish it everywhere, and let the busywork run itself.

Schedule ahead: Plan and queue content for every social channel from one calendar.
Analytics, automated: Reports build themselves, so you always know what is working.
Reputation management: Reviews and mentions in one place, answered on time.
Press, every month: Automated press opportunities delivered to you monthly.

Built for

Small and mid-sized businesses that want to show up consistently without adding headcount.

Visit ISH & CO App

2022By invitation

02/Mentorship membership

The Nest International

A membership for people working out what they want to do, and who can help them get there. It is an ode to Ismail's own search for direction.

The consultation: A clear picture of where you are, where you want to be and the gap between.
Matched mentors: Introductions to people a step or two ahead on the path you want.
Guided conversations: The platform makes the introduction and keeps the conversation moving.
New opportunities: Roles, projects and contacts brought to you as they come up.

Built for

Students, career changers and professionals deciding on their next move.

The Nest International on desktop and mobile

Visit The Nest International

2025Live

03/Private concierge

Ctrl Alt Delete

Ctrl Alt Delete began with the high-net-worth mentors of The Nest International. None of them had a way to automate their personal and professional lives without giving up scope or overspending.

Take stock: We map every personal and professional task worth streamlining.
Your person: A concierge hand-matched to you and your line of work.
Your stack: The tools and automations that take the routine off your plate.
The human touch: Everything a system cannot do, handled by someone who knows you.

Built for

Founders, executives and families with more to manage than hours to manage it.

Visit Ctrl Alt Delete

2026Waitlist

04/Habits, journal and health

FIRN

Firn is snow that has survived a season and begun turning to ice. FIRN applies the same idea to you: small daily habits that compact into something solid.

Habits: Track the routines that matter to you.
Journal: A daily prompt and a place to reflect.
Health: Sleep, recovery and activity from Apple Health.
One score: All three combined into one number, every day.

Built for

Anyone who wants proof that their routines are paying off.

Join the FIRN waitlist

2026Live

05/Property management

Sukhoon

Sukhoon means calm. It is property management for single-family homes, run so that owners and tenants always know where things stand.

For owners: Returns, expenses and maintenance on every home, current to the day.
For tenants: Rent, lease documents and repair requests in one place.
For contractors: Assigned jobs with labour and materials recorded separately.
The people: A local team that answers, for everything a portal cannot do.

Built for

Owners of single-family rentals who want them looked after, and want to see it.

Visit Sukhoon

2022 to 2025Acquired 2025

06/Creator partnerships

Clouter

Clouter grew out of our work with founders. We began managing talent: artists, actors, athletes, media personalities and influencers.

Talent management: Representation for artists, actors, athletes and creators.
Strategic partnerships: Brands and talent matched on collaborations that fit both.
Life cycle tracking: Every partnership monitored from offer to delivery.
Attribution: Fine-tuned measurement that shows the return on each deal.

Visit Clouter

Let's getto work.

Book a free consult contact@ishandco.co