All of our plans start with an onboarding process - consisting around seven days. For Coco Shack, we decided on an initial PR strategy, press targets, potential stories/angles, media production, & a local influencer strategy.

We set out to attain the maximum amount of press exposure for Coco Shack’s launch, celebrity chef Pino Luonogo, & head chef David Camara.

We were responsible for all initial press & social content including a video highlighting head chef David Camara.

We worked with a number of influencers during the initial few weeks of launch of Coco Shack to increase social engagement & awareness.

Press is generally used for branding purposes. However, at ISH & CO, we know how to leverage press hits to make a difference at the bottom line. Over the course of the month of launch, we were able to optimize the website using the press hits we had garnered in the lead-up to opening day.